Consulting, Marketing, and Sales.

Comprehensive approach – from development and construction to marketing and sales.

  • Market analysis of comparable new developments and re-sales
  • Provide input regarding diversity of product type, unit mix, sizes, and layouts
  • Work with development team to select finishes, materials, and fixtures
  • Select branding, design, public relations, and advertising partners / positioning
  • Coordinate design and production of all sales materials, including brochures, signage, website, and advertising
  • Provide guidelines for design of model apartments and sales center
  • Work with the public relations team to develop a sales and marketing schedule
  • Prepare pricing schedules and amend as needed
  • Manage all contact with the brokerage community
  • Coordinate and attend all property showings and inspections
  • Provide sponsor with frequent property status reports
  • Utilize our global marketing network to ensure top buyer visibility

Somerset Residential Real Estate

Representing buyers and sellers in the purchase and sale of luxury real estate, Somerset Residential and its team of experienced New York based real estate experts provide its clients with discretion, confidentiality and attention. Our agents receive the most current market data so as to educate buyers and sellers on current trends. For sellers we implement a unique and targeted marketing plan ensuring that one’s home is presented to attract the greatest number of qualified buyers, staying ahead of the competition. Buyers also receive ongoing and personalized service, market understanding, knowledge of New York City’s most desirable neighborhoods and buildings and access to the best available homes suited to each need.